Implications of the Soft Housing Market for Builders, Suppliers, and Manufacturers

This report, based on a nationwide survey of home builders, documents what home builders are doing to survive the housing market downturn and the implications of this new industry environment for suppliers and manufacturers of building products. Topics explored in this study include:

• Tactics and programs builders are using to increase new home sales
• Which sales tactics have been most successful
• Which tactics are builders planning to use this year
• Most popular business improvements
• Changes in the nature of builder relationships
• Factors influencing purchasing
• Most desired manufacturer programs and perks
• Current trends such as green building and energy efficiency

This report consists of an overview and analysis of the data and detailed tabulations from a survey conducted by the NAHB Research Center from January 23 – 27, 2008 with more than 300 builders responding. Review the Table of Contents and output specifications for data tabulations contained in this report .

Published in 2008
100 pages
$200.00